Why People Adopt Or Wait For New Technology

Posted by on Jan 2, 2012 in Innovation

Jared Spool explores the key differences between “normals” and tech early adopters.

Instead of thinking about “early adopters” and “normals” as if they are two homogeneous groups, he thinks it’s better to look at the motivations that trigger someone to buy into a new technology or solution at various points in the release timeline.

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